Privacy Policy

How we collect, use, and protect your information

Last Updated: October 10, 2023

At Soft Pattern, we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

1. Information We Collect

We collect several types of information from and about users of our website, including:

  • Personal Identifiers: Name, email address, phone number, and mailing address when you contact us, subscribe to our newsletter, or make a purchase.
  • Payment Information: Credit card details or other payment information when you make a purchase (processed securely through our payment processors).
  • Usage Data: Information about how you use our website, including IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other browsing actions.
  • Communication Data: Records and copies of your correspondence with us, including email communications and form submissions.
  • User Content: Information and content you share when participating in comments, reviews, or interactive features.

We collect this information directly from you when you provide it to us, automatically as you navigate through our site, and from third parties such as analytics providers and advertising networks.

2. How We Use Your Information

We use the information we collect about you for various purposes, including to:

  • Provide, maintain, and improve our website and services
  • Process and fulfill your transactions
  • Send you administrative information, such as updates to our terms and policies
  • Respond to your comments, questions, and requests
  • Send you marketing communications, newsletters, and other promotional materials
  • Personalize your experience on our website
  • Monitor and analyze trends, usage, and activities in connection with our website
  • Detect, prevent, and address technical issues
  • Protect the security and integrity of our website
  • Comply with legal obligations and enforce our terms

The legal bases for processing your information include your consent, the performance of a contract, compliance with legal obligations, and our legitimate interests.

3. How We Share Your Information

We may share your personal information with:

  • Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, customer service, and marketing assistance.
  • Business Partners: Trusted companies with whom we collaborate to offer products or services.
  • Legal Authorities: When required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Corporate Transactions: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

We do not sell your personal information to third parties.

4. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: The right to know what personal information we hold about you and request a copy.
  • Rectification: The right to correct inaccurate or incomplete information.
  • Deletion: The right to request that we delete your personal information.
  • Restriction: The right to request that we restrict the processing of your information.
  • Data Portability: The right to receive your personal information in a structured, commonly used format.
  • Objection: The right to object to our processing of your personal information.
  • Withdraw Consent: The right to withdraw consent at any time where we rely on consent to process your information.

To exercise these rights, please contact us using the details provided in the "Contact Us" section. We will respond to your request within the timeframe required by applicable law.

5. Cookies Policy

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content.

Types of Cookies We Use

  • Necessary Cookies: Essential for the website to function properly.
  • Preference Cookies: Allow the website to remember choices you make and provide enhanced features.
  • Analytics Cookies: Collect information about how visitors use our website, helping us improve its functionality.
  • Marketing Cookies: Track visitors across websites to display relevant advertisements.

Managing Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Cookie Consent

When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You can change your preferences at any time by clicking on the "Cookie Settings" link in the footer of our website.

6. Data Security

We have implemented appropriate technical and organizational measures to protect your personal information from accidental loss, unauthorized access, use, alteration, and disclosure. These measures include encryption, access controls, regular security assessments, and staff training.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means.

8. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information from our records.

9. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with a revised "Last Updated" date.

We encourage you to review this privacy policy periodically to stay informed about how we are protecting your information. Your continued use of our website after we post any modifications to the privacy policy will constitute your acknowledgment of the modifications and your consent to abide by the modified policy.

10. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at:

Soft Pattern
Studio 13, Joe Estates, Port Oscar, M25 3BY
Phone: +447774199628
Email: [email protected]

Registration No: 91002823